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| Tekijä: | |
| Otsikko: | Adoption of a service innovation in the business market: An empirical test of supply-side variables |
| Lehti: | Journal of Business Research
1998 : FEB, VOL. 41:2, p. 161-174 |
| Asiasana: | INNOVATION MARKETS STRATEGY BANKING ELECTRONIC FUNDS TRANSFER SYSTEMS |
| Kieli: | eng |
| Tiivistelmä: | The objective of the article is to assess the influence of variables over which suppliers have control (supply-side variables) on the adoption of innovations in addition to adopter-side variables. The empirical study focused on the adoption of electronic banking in the Dutch business market. The results show that the extent to which a supplier has pursued a strategy aimed at positioning the innovation in the marketplace or has focused on reducing the risk of adoption has a positive and significant effect on the probability of innovation adoption. The evidence corroborates that not only adopter-side variables significantly influence innovation, but supply-side variables as well. |
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