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| Tekijä: | Eastlick, M. A. Feinberg, R. A. |
| Otsikko: | Shopping motives for mail catalog shopping |
| Lehti: | Journal of Business Research
1999 : JUL, VOL. 45:3, p. 281-290 |
| Asiasana: | Mail order selling Motivation Shopping USA |
| Kieli: | eng |
| Tiivistelmä: | This study examines the role of functional and non-functional motives in influencing preferences for catalog shopping by using a mail survey conducted on a national sample of U.S. catalog shoppers. Results provide evidence supporting the influence of non-functional as well as functional motives on catalog patronage and indicate the importance of examining a wide variety of motives in retail patronage studies. |
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