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| Tekijä: | Sheth, J. N. Söllner, A. |
| Otsikko: | Special issue on relationship marketing |
| Lehti: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 205-206 |
| Asiasana: | Relationship marketing |
| Kieli: | eng |
| Tiivistelmä: | This introductory presents the Special issue on relationship marketing focusing on the development of research activities in the field. |
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