haku: @journal_id 1343 / yhteensä: 429
viite: 245 / 429
Tekijä: | Reddy, S. K. Czepiel, J. A. |
Otsikko: | Measuring and modeling the effects of long-term buyer-seller relationships in corporate financial services markets |
Lehti: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 235-244 |
Asiasana: | Companies Finance Markets Models |
Kieli: | eng |
Tiivistelmä: | The paper determines the role of long-term buyer-seller relationship in corporate financial services market. There is presented general structure of a relationship model, effects of product performance, knowledge of customer needs, selling, and past usage on relationships. A structural equation methodology is used. |
SCIMA