haku: @journal_id 1343 / yhteensä: 429
viite: 242 / 429
| Tekijä: | Morgan, R. M. Hunt, S. |
| Otsikko: | Relationship-based competitive advantage: The role of relationship marketing in marketing strategy |
| Lehti: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 281-290 |
| Asiasana: | Relationship marketing Strategy Competitive advantage |
| Kieli: | eng |
| Tiivistelmä: | This paper focuses on the importance of relationship marketing in marketing strategy using resource-based approach. Referred to are e.g. risks in relationship marketing, ways in handling resources, classification of resources. |
SCIMA