haku: @journal_id 1343 / yhteensä: 429
viite: 240 / 429
| Tekijä: | Jap, S. D. Manolis, C. Weitz, B. A. |
| Otsikko: | Relationship quality and buyer-seller interactions in channels of distribution |
| Lehti: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 303-313 |
| Asiasana: | Relationship marketing Distribution channels Quality |
| Kieli: | eng |
| Tiivistelmä: | This paper examines how relationship marketing is manifested in buyer-seller interactions in channels of distribution. Presented are e.g. definition of relationship quality, perceptions of participants on relationship quality, comparison btw. high-quality and low-quality relationships, behavioural differences btw. buyers and sellers. |
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