haku: @journal_id 1343 / yhteensä: 429
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| Tekijä: | Grönroos, C. |
| Otsikko: | Relationship marketing: Challenges for the organization |
| Lehti: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 327-335 |
| Asiasana: | Relationship marketing Organizations |
| Kieli: | eng |
| Tiivistelmä: | This paper studies the problems involved in implementing relationship marketing. There are presented, among others, the definition of relationship marketing, impact of relationship marketing on traditional marketing mix management, product concept, and organizational solution. |
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