haku: @journal_id 1343 / yhteensä: 429
viite: 237 / 429
| Tekijä: | Pelham, A. |
| Otsikko: | Influence of environment, strategy, and market orientation on performance in small manufacturing firms |
| Lehti: | Journal of Business Research
1999 : MAY, VOL. 45:1, p. 33-46 |
| Asiasana: | RESEARCH ENVIRONMENT MANUFACTURING INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | This study's primary objective is to compare the industry environment impact with the impact of firm strategy and market orientation culture on small manufacturing firm performance. The extent of market orientation has a greater impact on small manufacturing firm performance, than the direct or indirect impact of the particular industry environment and strategy selection. Emphasis on growth/differentiation strategy has a significant impact on small firm performance and minimal moderating impact on the relationship between strategy and performance. |
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