haku: @journal_id 1343 / yhteensä: 429
viite: 213 / 429
| Tekijä: | Alford, B.L. Engelland, B.T. |
| Otsikko: | Advertised reference price effects on consumer price estimates, value perception, and search intention |
| Lehti: | Journal of Business Research
2000 : MAY, VOL. 48:2, p. 93-100 |
| Asiasana: | Consumer behaviour Prices Psychology |
| Kieli: | eng |
| Tiivistelmä: | In this study it is researched, whether reference prices that are implausible produce the same effects on consumers as plausible reference prices. Results of the research support a differential response between plausible and implausible advertised reference price exposure conditions. Findings suggest that implausible prices have no effect on consumer's internal price continuum, perception of value, or intention to search. |
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