haku: @journal_id 1343 / yhteensä: 429
viite: 204 / 429
| Tekijä: | Shimp, T. Moody, M. |
| Otsikko: | In search of a theoretical explanation for the credit card effect |
| Lehti: | Journal of Business Research
2000 : APR, VOL. 48:1, p. 17-24 |
| Asiasana: | BUSINESS ECONOMICS CREDIT CREDIT CARDS |
| Kieli: | eng |
| Tiivistelmä: | Feinberg (1986) conducted a series of experiments in which he manipulated the presence or absence of credit card stimuli in context of experimental tasks requiring subjects to evaluate the worth of products, indicate how much they would be willing to donate to a charity, or to actually donate money. In all experiments, he detected that mere presence of credit card paraphernalia led to greater valuations and donations. |
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