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| Tekijä: | Chebat, J.-C. |
| Otsikko: | Introduction: Evolution and challenges facing retail atmospherics: The apprentice sorcerer is dying |
| Lehti: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 89-90 |
| Asiasana: | Retailing Customers Service |
| Kieli: | eng |
| Tiivistelmä: | This is an introduction to the special issue which gathers a series of articles originally presented in a seminar on Retail Atmospherics held in Montreal in October 1997. This selection emerged from a competitive call for papers that aimed at fostering scientific research on behavioral and strategic issues pertaining to retail atmospherics design and management. |
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