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| Tekijä: | d'Astous, A. |
| Otsikko: | Irritating aspects of the shopping environment |
| Lehti: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 149-156 |
| Asiasana: | Shopping Environment Consumer research Gender Statistical methods Retailing |
| Vapaa asiasana: | Age |
| Kieli: | eng |
| Tiivistelmä: | The influence of the shopping environment on consumers' feelings and behaviors is a research topic of great relevance to retailers. Research on the effects of the environment on shopper behavior has tended to focus on the design of retail environments that produce positive consumer feelings and increase the likelihood of purchase. The basic message of this article is that retailers and marketing researchers also should be concerned with environmental stimuli that create irritations among shoppers and try to come up with strategies aimed at reducing or eliminating such irritants. |
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