haku: @journal_id 1343 / yhteensä: 429
viite: 190 / 429
Tekijä: | Smith, M. Kohn, R. Mathur, S. K. |
Otsikko: | Bayesian semiparametric regression: an exposition and application to print advertising data |
Lehti: | Journal of Business Research
2000 : SEP, VOL. 49:3, p. 229-244 |
Asiasana: | Bayesian statistics Probability Regression analysis Marketing management |
Kieli: | eng |
Tiivistelmä: | The article introduces a highly flexible Bayesian regression approach to the marketing literature that addresses such issues. |
SCIMA