haku: @journal_id 1343 / yhteensä: 429
viite: 141 / 429
| Tekijä: | Newell, S. J. Goldsmith, R. E. |
| Otsikko: | The development of a scale to measure perceived corporate credibility |
| Lehti: | Journal of Business Research
2001 : JUN, VOL. 52:3, p. 235-247 |
| Asiasana: | Financial performance Corporate earnings Corporate planning Reliability |
| Kieli: | eng |
| Tiivistelmä: | The paper describes the development and validation of a short, reliable, and valid self-report scale designed to measure corporate credibility or the amount of expertise and trustworthiness that consumers perceive in a corporation. Five studies using data from a total of 864 subjects are described detailing the development and validation of an eighth-item, Likert-type scale containing two dimensions: expertise and trustworthiness. |
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