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| Tekijä: | Motes, W. H. Woodside, A. G. |
| Otsikko: | Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands |
| Lehti: | Journal of Business Research
2001 : JUL, VOL. 53:1, p. 15-35 |
| Asiasana: | Brand choice Purchasing Buying Consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | The authors apply basic tenets from operant conditioning and cognitive decision theory to test the impacts of immediate and long-term impacts of extra-ordinary and regular influence startegies on consumer brand choice. Seven hypotheses are tested in an in-home experiment with 114 subjects assigned randomly to five groups. |
SCIMA