haku: @journal_id 1343 / yhteensä: 429
viite: 132 / 429
| Tekijä: | Kim, N. Srivastava, R. K. Han, J. K. |
| Otsikko: | Consumer decision-making in a multi-generational choice set context |
| Lehti: | Journal of Business Research
2001 : SEP, VOL. 53:3, p. 123-136 |
| Asiasana: | CUSTOMERS DECISION MAKING PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | This paper proposes a model that incorporates both initial and repeat purchases and allows for leap-frogging behavior for multi-generation technological products. Whereas most new product adoption models are based on aggregate market sales, the proposed model is estimated and validated on individual consumer data. Within a logistical modeling framework, the model combines a purchase incidence (buy/not buy) component and "generation" choice components for each time period. These model components allow for individual heterogeneity. Purchase probabilities for buyers are captured as a function of purchase history, buyer expectations of future generations, and preferences for the currently available options. The proposed model is parsimonious. It requires relatively simple data for estimation. |
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