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| Tekijä: | Wolfe, R. Meenaghan, T. O'Sullivan, P. |
| Otsikko: | The sports network: insights into the shifting balance of power |
| Lehti: | Journal of Business Research
2002 : JUL, VOL. 55:7, p. 611-622 |
| Asiasana: | NETWORKS SPONSORSHIP SPORTS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | This study applies network theory for the first time to the economically and socially important area of sport and examines relationships between National Governing Bodies (NGBs), media and corporate sponsors. Issues of power, dependency and relationship are examined in an empirical, qualitative, two-stage study of 51 respondents. |
SCIMA