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| Tekijä: | Easton, G. |
| Otsikko: | Marketing: A critical realist approach |
| Lehti: | Journal of Business Research
2002 : FEB, VOL. 55:2, p. 103-110 |
| Asiasana: | MARKETING ANALYTICAL REVIEW MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The debate in marketing about the philosophy of science that would be most appropriate for the discipline ended in the early 1990s with realism as the apparent victor. However, there are many variations within the realist camp. One particular version - critical realism - has become relatively popular in a number of social sciences cognate with marketing, including economics, perhaps because it is somewhat better articulated than many other schools of science philosophy. The objective of this paper is therefore to introduce critical realism and to set out th implications for research and teaching in marketing. The paper provides a substantial list of references on this subject. |
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