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| Tekijä: | Peyrot, M. (et al.) |
| Otsikko: | An empirically based model of competitor intelligence use |
| Lehti: | Journal of Business Research
2002 : SEP, VOL. 55:9, p. 747-758 |
| Asiasana: | Wholesaling Environmental economics Organization theory Strategic management Managerial activities |
| Kieli: | eng |
| Tiivistelmä: | Top managers of industrial wholesale organizations (N=172) were surveyed to identify factors associated with implementation of competitor intelligence (CI) activity. Results of multivariate analysis supported a hypothesized model of CI linking environmental and organizational characteristics of CI to level of CI activity. |
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