haku: @journal_id 1343 / yhteensä: 429
viite: 31 / 429
Tekijä: | Diamantopoulos, A. Winklhofer, H. |
Otsikko: | Export sales forecasting by UK firms technique utilization and impact on forecast accuracy |
Lehti: | Journal of Business Research
2003 : JAN, VOL. 56:1, p. 45-54 |
Asiasana: | Exporting Sales forecasting United Kingdom |
Kieli: | eng |
Tiivistelmä: | Although the use of forecasting techniques has been widely researched, the empirical literature hardly distinguishes between export and domestic sales forecasting. The present study is based on a survey of UK manufacturing exporters and it provides empirical insights into the popularity of different forecasting techniques and the factors determining the type of technique employed in an export setting. |
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