haku: @journal_id 1343 / yhteensä: 429
viite: 29 / 429
| Tekijä: | Armstrong, J.S. |
| Otsikko: | Discovery and communication of important marketing findings: evidence and proposals |
| Lehti: | Journal of Business Research
2003 : JAN, VOL. 56:1, p. 69-84 |
| Asiasana: | Academic research Marketing research Review |
| Kieli: | eng |
| Tiivistelmä: | The following conclusions were reached on a review on scientific publication. Three criteria are useful for identifying whether findings are important, replication, validity and usefulness. A fourth criterion, suprise, applies in some situations. Based on these criteria, important findings from academic research seem to be rare. Rather than using peer review as a secret screening process, using an open process likely would improve papers and inform readers. |
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