haku: @journal_id 1343 / yhteensä: 429
viite: 16 / 429
Tekijä:Manning, K.C.
Sprott, D.E.
Miyazaki, A.D.
Otsikko:Unit price usage knowledge: conceptualization and empirical assessment
Lehti:Journal of Business Research
2003 : MAY, VOL. 56:5, p. 367-377
Asiasana:Knowledge
Pricing
Unit pricing
Kieli:eng
Tiivistelmä:The question of whether or not consumers use unit price information has been explored, but the extent to which consumers understand how to use this information has not been fully examined. This exploratory research employs open-ended statements from a sample of 623 consumers to develop a typology of unit price usage knowledge. The typology is used to classify repondents as possessing either lower or higher usage knowledge.
SCIMA tietueen numero: 253302
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