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| Tekijä: | Grewal, D. (et al.) |
| Otsikko: | The Internet and the price-value-loyalty chain |
| Lehti: | Journal of Business Research
2003 : MAY, VOL. 56:5, p. 391-398 |
| Asiasana: | Internet Loyalty Prices |
| Vapaa asiasana: | Value |
| Kieli: | eng |
| Tiivistelmä: | The conceptualization and determinants of value to the customers are being changed fast by the Internet and associated technology. One decisive reason for the change is that the transparency of price information over the Internet enables closure of the traditional information asymmetry that exists between the buyer and the seller and brings down the ability of marketers to differentiate solely on the basis of price. Marketers would have to explore what constitutes value for the consumer and determine newer ways to create and deliver such value to the customer. A series of propositions to demonstrate how the Internet affects price and nonprice factors contributing to value is developed. |
SCIMA