haku: @indexterm Company loyalty / yhteensä: 43
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| Tekijä: | Reynolds, K. E. Beatty, S. E. |
| Otsikko: | Customer benefits and company consequences of customer-salesperson relationship in retailing. |
| Lehti: | Journal of Retailing
1999 : SPR, VOL. 75:1, p. 11-32 |
| Asiasana: | Retailing Shopping Salesmen Sales promotion Customers Consumer satisfaction Company loyalty |
| Kieli: | eng |
| Tiivistelmä: | The authors attempt to determine if specific benefits delivered by a clothing/ accessories salesperson within the context of a long-term relationship have a positive impact on customer satisfaction, loyolty, word of mouth, and the proportion of total clothing expenditures the cusomer makes with the company. |
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