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| Tekijä: | Cho, M. Patton, M. E. |
| Otsikko: | Daewoo adds luster to the pearl of Southeast Asia |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2000 : JUN, VOL.41:3, p. 32-41 |
| Asiasana: | Hospital management Hotel and catering industry Tourism Korea, South Vietnam |
| Kieli: | eng |
| Tiivistelmä: | This paper presents an overview of the development of the Hanoi Daewoo Hotel. Since this was the first five-star international hotel project fir which a Korean hotel company was resonsible for all aspects this overview can provide lessons for companies udertaking expansion into similar markets. The authors discuss such issues as partnership arrangement, existing and needed infrastructure, construction, cultural differences, human-resources management, marketing activities, the market situation in Hanoi, and specific problems encountered by Daewoo as it developed this particular hotel. |
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