haku: @indexterm LIFE STYLE RESEARCH / yhteensä: 43
viite: 19 / 43
| Tekijä: | Lastovicka, J. Murry, J. Joachimsthaler, E. |
| Otsikko: | Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring |
| Lehti: | Journal of Marketing Research
1990 : FEB, VOL. 27, p.11-23 |
| Asiasana: | LIFE STYLE RESEARCH SEGMENTATION MEASUREMENT |
| Kieli: | eng |
| Tiivistelmä: | Lifestyle segmentation is a standard element in the development of several advertising and marketing plans, so it's important to assess the construct validity of lifestyle typologies. The validity of two typologies, SRI's Values and Lifestyles system, and Lastovicka et al. Drinking-Driving typology are empirically examined. Measurements were obtained from each respondent by three methods. |
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