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| Tekijä: | Göritz, A. |
| Otsikko: | Recruitment for online access panels |
| Lehti: | International Journal of Market Research
2004 : VOL. 46:4, p. 441-425 |
| Asiasana: | Internet Marketing research Recruitment |
| Vapaa asiasana: | Panels |
| Kieli: | eng |
| Tiivistelmä: | The paper describes a German study which compared eight ways of recruiting members for online access panel. The respondents were invited to sign up with the panel via email, fax, flier or letter and half of the invitations offered cash lottery. Overall, email was the most successful means of solicitation. Also the composition of the recruited samples differed according to solicitation method. |
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