haku: @indexterm Industrial marketing / yhteensä: 439
viite: 142 / 439
| Tekijä: | Ferguson, W. |
| Otsikko: | Impact of the ISO 9000 series standards on industrial marketing |
| Lehti: | Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 305-310 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: | A major focus of industrial marketing research has been industrial buyer behavior. The adoption of the ISO 9000 Standards may have a significant impact on industrial buyer behavior by removing some of the uncertainty in the selection of products and services. International trade has always been complicated due to differences in culture, language, and distance. Artificial barriers have been created to restrict trade by imposing nationa product and service standards, claims the author of the present article. |
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