haku: @indexterm Industrial marketing / yhteensä: 439
viite: 128 / 439
| Tekijä: | Paun, D. |
| Otsikko: | An international of countertrading firms |
| Lehti: | Industrial Marketing Management
1997 : JAN, VOL. 26:1, p. 41-50 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | This research empirically explores an array of international countertrade issues. The scope of the study is thought to be the broadest yet published in the countertrade literature in investigating a wide range of countertrade concepts using countertrade practitioners from an array of industries (24) spanning the globe (23 countries. The increasing importance of world trade and magnification of both global competition and economic interdependence require that companies pursue innovative marketing strategies. |
SCIMA