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| Tekijä: | Palia, A. Liesch, P. |
| Otsikko: | Survey of countertrade practices in Australia |
| Lehti: | Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 301-314 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT AUSTRALIA |
| Kieli: | eng |
| Tiivistelmä: | This empirical exploratory study is part of a larger comprehensive study of countertrade practices in the Asia-Pacific region. A mail survey of 600 Australian international trading firms reveals that a positive toward countertrade exists among both countertraders and non-countertraders in Australia. Further, the study reveals the major motivating factors, the benefits derived, difficulties faced, and reasons for not countertrading by Australian firms. |
SCIMA