haku: @indexterm Industrial marketing / yhteensä: 439
viite: 118 / 439
| Tekijä: | Miles, M. Munilla, L. Russell, G. |
| Otsikko: | Marketing and Environmental Registration/Certification: what industrial marketers should understand about ISO 14000 |
| Lehti: | Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 363-370 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | The environmental movement has shifted from an individual focus to an organizational focus. ISO 14000 registration/certification is a response by the business community to the consumers' perception of the importance of the environment. ISO 14000 is a series of registration and behavioral standards that represent a comprehensive and potentially global environmental management system. What are the implications of ISO 14000 adoption for industrial marketers? |
SCIMA