haku: @indexterm Industrial marketing / yhteensä: 439
viite: 103 / 439
| Tekijä: | Weinrauch, D. |
| Otsikko: | Training requirements for professional certification of manufacturers' representatives |
| Lehti: | Industrial Marketing Management
1997 : NOV, VOL. 26:6, p. 509-518 |
| Asiasana: | INDUSTRIAL MARKETING TRAINING MANUFACTURING |
| Kieli: | eng |
| Tiivistelmä: | Manufacturers' representatives provide the marketing and sales function for many small firms. Although reps offer critical professional marketing services, little has been written about these entrepreneurs. Currently, the profession is experiencing major challenges and threats in the marketplace. This industry-sponsored study deals with a survey of manufacturers' representatives on their perceived training needs in both marketing and small business. |
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