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| Tekijä: | Vergin, R. Barr, K. |
| Otsikko: | Building competitiveness in grocery supply through continuous replenishment planning: insights from the field |
| Lehti: | Industrial Marketing Management
1999 : MAR, VOL. 28:2, p. 145-154 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | The process of Continuous Replenishment Planning (CRP), whereby manufacturers manage the inventories for their customers, provides participating manufacturers with the opportunity to serve their customers better by reducing their inventories and stockouts and thereby gain a competitive edge. This study examines the experiences of 10 Fortune 500 consumer products manufacturing companies in applying CRP. All 10 companies found that their customers -- the distributors and retail chains -- achieved major improvements by lowering inventories an average of 32% and reducing stockouts an average of 55%. |
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