haku: @indexterm Industrial marketing / yhteensä: 439
viite: 68 / 439
| Tekijä: | Yarker, K. A. |
| Otsikko: | Industrial sales promotion |
| Lehti: | Journal of International Selling and Sales Management
1999 : VOL. 5:2, p. 85-98 |
| Asiasana: | Industrial marketing Sales promotion |
| Kieli: | eng |
| Tiivistelmä: | The subject of the title as 'sales promotion' is a vast one. This article deals with definition, advertising, public and press relations, exhibitions, other promotion media, cost allocation, marketing plan. |
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