haku: @indexterm Industrial marketing / yhteensä: 439
viite: 65 / 439
| Tekijä: | Moeller, K. Halinen, A. |
| Otsikko: | Business relationships and networks: managerial challenge of network era |
| Lehti: | Industrial Marketing Management
1999 : SEP, VOL. 28:5, p. 413-427 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT NETWORKS |
| Kieli: | eng |
| Tiivistelmä: | The competitive environment of firms is undergoing a fundamental change. Traditional markets are being rapidly replaced by networks. This poses major managerial challenges for industrial and high technology companies. From a conceptual point of view, this means that we have to look beyond ordinary customers and supplier relationships into intricate webs of firms forming R&D networks, deep supplier networks, and competitive coalitions. |
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