haku: @indexterm Industrial marketing / yhteensä: 439
viite: 59 / 439
| Tekijä: | Helfert, G. Vith, K. |
| Otsikko: | Relationship marketing teams: improving the utilization of customer relationship potentials through a high team design quality |
| Lehti: | Industrial Marketing Management
1999 : SEP, VOL. 28:5, p. 553-564 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT QUALITY |
| Kieli: | eng |
| Tiivistelmä: | Relationship marketing practice shows that usually more than one person in a supplier company is involved in the management of a specific customer relationship. Nevertheless, hardly any relationship marketing team exploits the potentials of a customer relationship completely. The question this article deals with is how the design quality of relationship marketing teams can contribute to a better exploitation of these potentials. |
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