haku: @indexterm Industrial marketing / yhteensä: 439
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| Tekijä: | Lynn, G. |
| Otsikko: | Key factors in increasing speed to market and improving new product success rates |
| Lehti: | Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 319-326 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT GROWTH |
| Kieli: | eng |
| Tiivistelmä: | Competition is fierce today. Businesses are under extreme pressure to innovate and to do so quickly. If they are too slow bringing a new product to market, or they make a mistake along the way, they could be overtaken by faster moving competitors. But what factors improve new product development success? In a previous study the authors interviewed 15 senior technical professionals involved in new product development. The purpose of this study is to test their model in a larger sample of managers from a wider cross section of technology-based companies. |
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