haku: @indexterm Industrial marketing / yhteensä: 439
viite: 55 / 439
| Tekijä: | Wilson, T. Bostroem, U. Lundin, R. |
| Otsikko: | Communications and expectations in after-sales service provision: experiences of an international Swedish firm |
| Lehti: | Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 381-394 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT SWEDEN |
| Kieli: | eng |
| Tiivistelmä: | After-sales service can be an important competitive factor in the global marketplace. This paper describes the operations of a Swedish firm and explores the apparent differences that develop in the provision of after-sales services through a distribution network for capital goods across national cultures. Results should be especially interesting to practitioners who have this responsibility on a day to day basis. |
SCIMA