haku: @indexterm Industrial marketing / yhteensä: 439
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| Tekijä: | Ballou, R. |
| Otsikko: | New managerial challenges from supply chain opportunities |
| Lehti: | Industrial Marketing Management
2000 : JAN, VOL. 29:1, p. 7-18 |
| Asiasana: | INDUSTRIAL MARKETING SUPPLY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Supply chain is an emerging term that emphasizes interactions among marketing, logistics, and production. With this term and its application come opportunities associated primarily with managing the logistics channel across the legal boundaries of enterprises, such as between firms and their suppliers. In this paper, there is a discussion of the evolution of logistics to see how it is defined today, with the intent of highlighting the emerging opportunities for channel performance improvement. |
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