haku: @indexterm Industrial marketing / yhteensä: 439
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| Tekijä: | Ellinger, A. |
| Otsikko: | Improving marketing/logistics cross-functional collaboration in the supply chain |
| Lehti: | Industrial Marketing Management
2000 : JAN, VOL. 29:1, p. 85-96 |
| Asiasana: | INDUSTRIAL MARKETING SUPPLY COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Currently, little is known about the internal (intrafirm) behaviors that may positively affect collaborative marketing/logistics integration, or about the benefits that may be associated with making these considerable investments. In short, what should firms be doing to promote marketing/logistics collaborative integration? This paper addresses these questions by examining relationships between the organization's evaluation and reward system, cross-functional collaboration, effective marketing/logistics interdepartmental integration, and distribution service performance. |
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