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| Tekijä: | Weber, J. Dholakia, U. |
| Otsikko: | Including marketing synergy in acquisition analysis: a step-wise approach |
| Lehti: | Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 157-178 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT MERGERS |
| Kieli: | eng |
| Tiivistelmä: | Merger and Acquisition fever continues. Whereas the M&A boom of the 1980s was driven largely by financial considerations, resulting in many leveraged buyouts and hostile takeovers, more of today's mergers and acquisitions are friendly and are motivated by strategic profit goals. Reflecting this transition, marketing synergy has become a more relevant factor in determining the ultimate success of contemporary mergers and acquisitions. |
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