haku: @indexterm Industrial marketing / yhteensä: 439
viite: 31 / 439
| Tekijä: | Perks, H. |
| Otsikko: | Marketing information exchange mechanisms in collaborative new product development: the influence of resource balance and competitiveness |
| Lehti: | Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 179-189 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Interfirm collaboration for new product development (NPD) is an increasingly attractive route to reduce internal investment and gain access to skills and resources embedded in the partner firm. Yet, the process of collaboration is problematic. The effective integration of marketing information into the NPD process is seen as critical determinant of NPD success. This article investigates mechanisms to integrate such information in the context of NPD collaboration between competing firms. |
SCIMA