haku: @indexterm INDUSTRIAL MARKETING / yhteensä: 439
viite: 20 / 439
Tekijä: | Ulaga, W. |
Otsikko: | Customer value in business markets: an agenda for inquiry |
Lehti: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 315-319 |
Asiasana: | CUSTOMER RELATIONS INDUSTRIAL MARKETING |
Vapaa asiasana: | VALUE CREATION |
Kieli: | eng |
Tiivistelmä: | The purpose of this article is to introduce the reader to the different articles included in this special issue of Industrial Marketing Management on customer value in business markets. |
SCIMA