haku: @indexterm Industrial marketing / yhteensä: 439
viite: 320 / 439
| Tekijä: | Moriarty, R. T. jr. Spekman, R. E. |
| Otsikko: | An empirical investigation of the information sources used during the industrial buying process. |
| Lehti: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 137-147 |
| Asiasana: | MARKETING INFORMATION INDUSTRIAL MARKETING INDUSTRIAL PURCHASING MARKETING MIX |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA