haku: @indexterm Industrial marketing / yhteensä: 439
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| Tekijä: | Mattsson, L. G. Naert, A. |
| Otsikko: | Research in marketing in Europe : some reflections on its setting, accomplishments and challenges. |
| Lehti: | International Journal of Research in Marketing
1985 : VOL. 2:1, p. 3-25 |
| Asiasana: | MARKETING RESEARCH EUROPE, WEST INDUSTRIAL MARKETING MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA