haku: @indexterm Industrial marketing / yhteensä: 439
viite: 287 / 439
Tekijä: | Mattsson, L. G. Naert, A. |
Otsikko: | Research in marketing in Europe : some reflections on its setting, accomplishments and challenges. |
Lehti: | International Journal of Research in Marketing
1985 : VOL. 2:1, p. 3-25 |
Asiasana: | MARKETING RESEARCH EUROPE, WEST INDUSTRIAL MARKETING MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA