haku: @indexterm Industrial marketing / yhteensä: 439
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| Tekijä: | Shipley, D. Neale, B. |
| Otsikko: | Industrial barter and countertrade. |
| Lehti: | Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 1-8 |
| Asiasana: | BARTERING INDUSTRIAL MARKETING DOMESTIC TRADE INTERNATIONAL TRADE |
| Kieli: | eng |
| Tiivistelmä: | An almost entirely descriptive literature is presented with some empirical findings about countertrade activity among large British companies. Countertrade is used as a means for conducting domestic trade as well as for international transactions. A large proportion of British export market countertrades deal in this mode with customers in Eastern Europe. Countertrade is a function of customer exploitation of favorable relative elasticities of demand and supply. But countertrade is an uncertain way of doing business and in many ways it is inefficient relative to more conventional modes of trading. |
SCIMA