haku: @indexterm Industrial marketing / yhteensä: 439
viite: 217 / 439
| Tekijä: | Reddy, N. M. Cort, S. G. Lambert, D. R. |
| Otsikko: | Industrywide technical production standards. |
| Lehti: | R. and D. Management
1989 : JAN, VOL. 19:1, p. 13-25 |
| Asiasana: | INDUSTRIAL MARKETING STANDARDS PRODUCTS TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Review of standardisation showing that it reduces the likelihood of pioneer "burnout" and ensures that innovators rather than imitators reap the benefits of innovations, linked with role of product standardisation in the development and diffusion of new technology. Industrywide technical product standards. Standards and standardisation. Dimensions of standards. Process of standard setting. Benefits and concerns of standardisation. Standards as public goods. Co-operative action in industrial markets. Self-regulation and public goods. Standards and private goods. Product innovation. Technological substitutions. International marketing. Three Figures illustrate the study. |
SCIMA