haku: @indexterm Industrial marketing / yhteensä: 439
viite: 214 / 439
| Tekijä: | McQuiston, D. H. |
| Otsikko: | Novelty, complexity, and importance as causal determinants of industrial buyer behavior. |
| Lehti: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 66-79 |
| Asiasana: | INDUSTRIAL MARKETING INDUSTRIAL PURCHASING ORGANIZATIONAL DECISION MAKING MARKETING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA