haku: @indexterm Industrial marketing / yhteensä: 439
viite: 170 / 439
| Tekijä: | Blois, K. J. |
| Otsikko: | Buyer-seller relationships in industrial marketing |
| Lehti: | Gestion 2000
1990 : JUN-JUL, VOL. 6:3, p.73-88,91-106 |
| Asiasana: | INDUSTRIAL MARKETING MARKETING RESEARCH INTERORGANIZATIONAL RELATIONS |
| Kieli: | eng |
| Tiivistelmä: | Since the term "industrial marketing" covers such a wide variety of situations, the problems of carrying out research in this field are considered. Some methodological problems are examined, such as buyer-supplier relations, which fall within the field of interorganisational research. The relationship between studies of organisational buyer behaviour and that of buyer-supplier relationships is briefly shown. A number of the more significant studies of buyer-supplier relationships are critically reviewed. The field of buyer-supplier relationship requires not only more researches but more importantly researches which more clearly indicate their level of generality, their context and their viewpoints. |
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