haku: @indexterm product marketing / yhteensä: 44
viite: 11 / 44
| Tekijä: | Song, M. Xie, J. |
| Otsikko: | Does innovativeness moderate the relationship between cross-functional integration and product performance? |
| Lehti: | Journal of international marketing
2000 : VOL. 8:4, p. 61-89 |
| Asiasana: | Product marketing New products Innovation |
| Kieli: | eng |
| Tiivistelmä: | The authors examinen the moderating effect of product innovativeness on cross-functional integration in Japanese and U.S. firms and test the contingency model with data from 788 Japanese and 612 U.S. new products. The results show that national culture affects integration patterns. Product innovativeness significantly moderates the integration -performance relationship in Japanese firms but not in U.S. firms. |
SCIMA